Last month I connected with the lovely Emma Camden on LinkedIn of all places (see, it is good for something!). After discovering that she has a fabulous job in marketing and social media at First Flight Studio (they make heavenly website templates) I decided to throw caution to the wind and hit her up for an interview.
At just 21, Emma is wise beyond her years, is a killer copywriter and knows a thing (or 20) about strategic marketing.
Firstly, can you tell us a little about yourself?
I’m just your average joe who is too into horoscopes and is impatiently waiting for the next Of Monsters and Men album to drop. Like anyone with half a brain, I love to travel and drop everything in a heartbeat to live in another country – except for the fact that I’m a sucker and would miss everyone way too much to actually do that. I get waaaay too emotionally invested in tv shows. Sucker for an indoor plant. Obsessed with dip. Forever drinking passionfruit mojitos. Going to open a pho restaurant called twenty pho seven, how great is that name – amiright?
How has 2018 been for you so far?
2018 has been an absolute whirlwind but has got to be my favourite year to date. I’ve managed to land my absolute dream job, work with some of my absolute inspirations within the industry and I will also be graduating from university soon. So damn soon. It is shaping up to one very crazy but wonderful year.
What is home to you?
Home is jumping straight into bed after a nice warm shower, fresh sheets, my latest binge series lined up, and my beau by my side. Wouldn’t ask for anything more.
You currently work as the Marketing & Customer Manager at First Flight Studio (lucky duck!); what does that job entail?
I cover everything from overall marketing strategy to customer satisfaction with the occasional colour coded spreadsheet in between. It is pretty hybrid role which means I’m never doing the same thing and I am loving every second of it.
What does a typical work day look like for you?
Once I’m loaded with my morning coffee fix, I jump straight into my emails and customer support. I then usually sort out which tasks have priority for the rest of the week and slowly just chip away at that dreaded to-do list. A major chunk of this list is content planning. This includes social media planning and scheduling, blog sourcing, copywriting, email planning and a lil bit of creation when I attempt to tackle the scary world of photoshop. I also monitor the analytics and reporting to ensure what I am actioning is actually working – I totally geek out over the numbers and love seeing the effect my efforts are having on the business.
How did you get to where you are today (e.g. study, interning, etc.)?
I am currently in my final semester at university studying a Bachelor of Arts majoring in Marketing. It wasn’t until half way through my second year I got my first internship. I was blessed to be taught by the best and gained so many marketing (and life) skills. Then one day while doing my mundane morning Insta scroll – boom – Smack Bang Designs was looking for a marketing and social intern. I couldn’t jump on the opportunity sooner. I sent them email as soon as humanly possible with an accompanying gif story of exactly how I was feeling (yeep you better believe I added gifs) and completely forgot to attach the only thing you actually need to send when applying for a job – my resume. They must have really loved the gifs because I had an interview the next week.
What do you love most about marketing and what inspired you to work in the field?
I originally got accepted to study a bachelor of environmental management – because I mean who doesn’t want to save the fishies – but soon realised if i wasn’t doing something which allowed my creative brain to wonder it would probably explode. So I changed over to a marketing degree and the rest is history.
What’s one thing people would be surprised you do (in your role)?
I’m still not sure my better half understands what I do – he thinks I just ‘post on social media all day’ but there is so much strategy and planning behind everything. I think the thing that would surprise people the most is working in the backend of websites.
How did you become a copywriter?
This is something that I kind of just fell into and suddenly decided I really enjoyed it. When I was interning with SBD, the team at First Flight put me to the test to write some resources for their upcoming release. Gave it a red-hot crack and absolutely loved every damn second.
What are your top tips to writing a kick ass blog post?
You’ve just got to think – what would I find engaging to read? I just keep it conversational, light and add in a some witty one-liner about the Kardashian Klan every so often and bam – you’ve got yourself a blog.
Best piece of work advice you were ever given?
Not so much work advice, but I was gifted a book once that had the words ‘nothing is beyond you’ written in the front.
Coffee order? Just a plain-jane regular cap.
Go to outfit? Anything easy to throw on, I’m a sucka for jumpsuits and long skirts because you generally don’t have to iron them.
Ideal Sunday? Long drive to either the beaches or the mountains. Windows down. Killer soundtrack.
Next travel destination? Melbourne is the next official trip but South America is currently in the works.
Proudest moment? Probably sitting in the Smack Banger studio when the First Flight crew offered me a permanent gig. I think I was more relieved that expensive degree was actually going to pay off.
Current soundtrack? My music range is so diverse. I can be jamming out to Beyonce one minute, rapping to some Aussie hip-hop and sobbing to a London Grammar song the next.
Any podcast/book recommendations? I am currently reading Sarah Knight’s Get Shit Done.